From "Essex County, NJ, Illustrated 1897":

The Sunday Call was first published in May, 1872 and a little more than a year later it became the property of William A Ure and James W. Schoch. Their capital was principally their indefatigable labor, their knowledge of the business and their faith in the future of the Sunday newspaper. Much opposition was encountered, and there was prejudice to be overcome. The fact was soon apparent, however, that the Sunday Call was independent, but not neutral; that it was clean an fair; that it was devoted to Newark and Essex County interests, and sought to secure the best government for the people, and the paper's circulation increased from a few hundred to thousands, and advertisers soon made it a favorite medium. It has grown with the growth of Newark, and is now one of the great Sunday newspapers of the country.

The Sunday Call, although published once a week, has all the equipment and facilities of a daily newspaper,. Its offices at 194 Market Street are convenient and its presses, composing room and news methods are modern and efficient. It publishes from twenty to twenty-four pages each Sunday, and to each issue scores of writers contribute. The weekly cost of production is equal to that of many daily newspapers. Among its occasional contributors are eminent clergymen, lawyers, physicians, and business men of the city and vicinity, besides a number of bright women writers. Its advertising columns are filled by representative houses and its 'cent a word' page is a market of industrial activity in itself. The Sunday Call is read each Sunday by at least 1000,000 persons, and it is as much a favorite with one member of the family as another.

While giving general news, but particularly the news of Newark and neighboring towns, the paper has special departments devoted to lodges and social societies, sports, the public schools, building and loan associations, women's clubs, whist, chess and checkers, local politics, churches, and the building interests of the city. It seeks to promote every worthy cause in which the people of New Jersey and especially those of Newark are concerned.

The Sunday Call is printed from linotype machines upon a three-tiered press of largest capacity, and has adopted every approved measure for increasing the efficiency of its plant. Its influence has been recognized throughout this section as potent for good, and its appeal is successfully made to the thinking and practical people of the State. It is identified with every interest of the community in which it is published.